In an unexpected turn of events that offers a rare glimpse behind the curtain of the gaming industry, SEGA has inadvertently disclosed detailed sales figures for several of its key titles spanning the last six fiscal years (FY20 through FY25). The confidential data appeared in a publicly released management meeting presentation, giving fans and analysts alike an unfiltered look at the commercial performance of major franchises like Persona, Sonic, Like a Dragon, and Total War.
While SEGA quickly moved to update the presentation and obscure the sensitive figures – attempting to hide the information behind greyed-out blocks labeled “under adjustment” – the data had already been captured and widely disseminated online. This accidental leak confirms which titles have been driving significant revenue for the company and provides context for their ongoing strategic decisions, particularly regarding the immensely successful Persona series.
Deep Dive into the Leaked SEGA Sales Numbers
The leaked slide contained specific, year-by-year sales data for eleven prominent games within SEGA and Atlus’s portfolio, revealing their cumulative performance from April 1, 2019, through March 31, 2025. The numbers underscore the commercial health of these flagship franchises.
Here are the total sales figures revealed for each title from FY20 to FY25:
Persona 5 Royal: 7,250,000 units
Sonic Frontiers: 4,570,000 units
Team Sonic Racing: 3,500,000 units
Total War: THREE KINGDOMS: 3,210,000 units
Yakuza: Like a Dragon: 2,860,000 units
Sonic Superstars: 2,430,000 units
Total War: WARHAMMER III: 2,340,000 units
Shin Megami Tensei V (including Vengeance): 2,110,000 units
Persona 3 Reload: 2,070,000 units
Like a Dragon: Infinite Wealth: 1,660,000 units
Like a Dragon Gaiden: The Man Who Erased His Name: 960,000 units
These figures offer fascinating insights into player adoption and the longevity of titles across different genres.
The Persona Powerhouse: Dominating Sales
Unquestionably, the standout performer among the listed titles is Persona 5 Royal. Its cumulative sales of 7.25 million units across the six-year period make it the highest-selling game on the disclosed list. This figure is particularly impressive as it represents the Royal version and remaster sales, not including the millions sold by the original “vanilla” Persona 5.
These “mega numbers,” as described by observers, provide a clear business rationale for Atlus’s continued focus on the Persona 5 universe, including numerous spin-offs and related content. While fans eagerly await the next mainline entry, Persona 6 (which is confirmed to be in development), the immense and sustained success of Persona 5 Royal demonstrates why SEGA and Atlus continue to capitalize on its popularity.
The data also highlights the strong launch performance of Persona 3 Reload, which quickly accumulated over 2 million units in just over a year on the market, reinforcing the overall health and demand for the Persona brand.
Solid Performance Across Sonic, Like a Dragon, and Total War
Beyond Persona, the leaked data confirms strong sales across SEGA’s other core franchises:
Sonic Series: Both Sonic Frontiers (4.57 million units) and the more recent Sonic Superstars (2.43 million units) show solid performance for mascot platformers, while the older Team Sonic Racing continues to sell steadily, reaching 3.5 million units.
Like a Dragon (formerly Yakuza): Yakuza: Like a Dragon shows consistent sales over time, totaling 2.86 million units. Newer entries like Like a Dragon: Infinite Wealth (1.66 million units in its debut period) and Like a Dragon Gaiden (960,000 units) also contribute significantly to the franchise’s performance.
Total War: The strategy giants Total War: THREE KINGDOMS (3.21 million units), heavily front-loaded in its release year, and Total War: WARHAMMER III (2.34 million units) demonstrate the consistent appeal of the PC strategy series.
Shin Megami Tensei V: Including its Vengeance version, the Atlus RPG Shin Megami Tensei V has reached over 2.11 million units sold, showing a notable sales jump in its most recent fiscal year, likely driven by the Vengeance* release.
The accidental release of this detailed sales data provides a rare and valuable window into the commercial realities driving SEGA’s publishing strategy. It explicitly validates their continued investment in these successful series, particularly the juggernaut that is Persona 5 Royal.
