Get ready, foldable fans! Samsung has officially revealed the date for its next major product unveiling event: Wednesday, July 9, 2025. This highly anticipated Galaxy Unpacked event is set to take place live from Brooklyn, New York, kicking off at 10 a.m. ET (7 a.m. PT).
Samsung is expected to pull back the curtain on its latest generation of foldable smartphones, with the Galaxy Z Fold 7 and Galaxy Z Flip 7 taking center stage. But they won’t be alone – tech enthusiasts are also anticipating new Galaxy smartwatches and potentially a glimpse at Samsung’s ambitious Android XR headset project.
What to Expect at Samsung Unpacked on July 9th
The July 9th date aligns with Samsung’s recent trend of hosting mid-year Unpacked events focused on foldables. The company’s official invite teases “the best of Galaxy AI and Samsung craftsmanship,” suggesting significant advancements in both software intelligence and hardware design. You can catch the event live-streamed globally via Samsung.com, Samsung Newsroom, and Samsung’s YouTube channel.
The Highly Anticipated Galaxy Z Fold 7 Series
Months of rumors and leaks have pointed towards exciting upgrades for the Galaxy Z Fold 7. Expect a focus on refining the design, with strong hints suggesting the device will aim for the thinnest profile yet when unfolded.
Screen sizes are also tipped for an increase. Rumors suggest the internal foldable display could grow from 7.6 inches to a more expansive 8 inches, while the external cover screen might jump from 6.3 inches to 6.5 inches. This could help the Fold 7 better compete with rivals like the rumored Google Pixel 9 Pro Fold. Performance upgrades are a given, likely powered by the latest Snapdragon silicon.
Perhaps the most significant buzz surrounds the potential introduction of a Galaxy Z Fold 7 Ultra. Samsung’s teasers have heavily leaned into the ‘Ultra’ designation, fueling speculation about a premium variant. This ‘Ultra’ model is rumored to boast a flagship-level camera, potentially incorporating a powerful 200MP main sensor, possibly inherited from the Galaxy S25 Ultra, marking a major photographic leap for the foldable line. While initial leaks hinted at stable pricing, the ‘Ultra’ branding now suggests a premium price hike is possible for this top-tier model.
Galaxy Z Flip 7: Bigger Screens and Battery?
Samsung’s popular clamshell foldable, the Galaxy Z Flip 7, is also in line for notable improvements aimed at staying competitive, particularly against devices like the Moto Razr Ultra.
Leaked designs indicate the Flip 7 might grow slightly, potentially featuring a 6.85-inch main display. Crucially, the external cover screen is rumored to expand significantly from 3.4 inches to a more usable 4 inches. This larger display would dramatically enhance the functionality of the Flip when closed. Battery life could also see a boost with a rumored larger 4,300 mAh battery. Camera hardware might remain similar to the previous generation (50MP main, 12MP ultrawide), though software enhancements and AI features could improve results. There’s even speculation about a potentially lower-priced Galaxy Z Flip FE variant entering the market.
More Than Just Foldables: Watches, XR, and AI
The July 9th Unpacked event is expected to showcase more of Samsung’s ecosystem:
Galaxy Watch 8 Series: Anticipation is high for the launch of potentially three new Galaxy smartwatches: the standard Galaxy Watch 8, the return of the Galaxy Watch 8 Classic, and a new Galaxy Watch Ultra 2. Rumors for the Watch 8 include a possible shift to a squarish design, a MicroLED display, and even a groundbreaking health feature like blood glucose monitoring. The Watch 8 Classic is rumored to feature a rotating bezel and a larger display/battery combo.
Project Moohan: Samsung and Qualcomm’s collaborative Android XR headset, currently known as Project Moohan, which aims to rival the Apple Vision Pro, could see a near-final version previewed at the event.
- One UI 8 & Galaxy AI: Expect a deeper dive into One UI 8, Samsung’s latest software iteration tailored for these new devices. Enhanced Galaxy AI features will likely be a significant focus, building on existing capabilities and showcasing new ones designed for the foldable form factor.
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Early Bird Bonus: Get a $50 Samsung Credit
Can’t wait for July 9th? Samsung is offering an incentive for early interest. By simply reserving your interest in the upcoming devices with your email address before the Unpacked event date, you can receive a $50 Samsung Store credit.
This credit is redeemable towards “ecosystem purchases” during the pre-order period, such as accessories like cases, earbuds, or even the new Galaxy Watches. There’s no obligation to actually purchase the phone after reserving interest, making it a risk-free way to potentially save money. Signing up also enters you into a sweepstakes for a $5,000 grand prize and makes you eligible for 3x Samsung reward points on your pre-order purchase. Just be sure to reserve your interest before the offer vanishes on July 9th!
With a confirmed date, location, and growing list of expected devices and features, the July 9th Galaxy Unpacked event is shaping up to be a major highlight of the tech calendar.
