OnePlus is set to make waves in the mid-range tech market this summer, and they’re not holding back. In an exclusive interview, the company’s European Chief Marketing Officer, Celina Shi, pulled back the curtain on a total of five new products launching in July 2025. This extensive lineup includes two new smartphones, a tablet, a pair of earbuds, and a smartwatch, signaling OnePlus’s commitment to building a comprehensive ecosystem beyond its flagship devices.
Set to arrive on July 8 in the UK and Europe, the announced devices are:
OnePlus Nord 5
OnePlus Nord CE5
OnePlus Buds 4
OnePlus Pad Lite
OnePlus Watch 3 43mm
Let’s dive into the details shared about these upcoming additions to the OnePlus family.
The New OnePlus Nord 5 Series: Power & Personality
The Nord series has carved out a popular niche by balancing premium features with accessible pricing, appealing to a community that enjoys its bolder, more playful aesthetic compared to the flagship line. For 2025, OnePlus is introducing the OnePlus Nord 5 and OnePlus Nord CE5, described as “performance powerhouses” designed for endless endurance.
Celina Shi highlighted the OnePlus Nord 5 as a “double-punch” device, excelling in both camera performance and chipset power. While camera specifics remain under wraps for now, she confirmed the inclusion of the Qualcomm Snapdragon 8s Gen 3 Mobile Platform – a remarkably high-spec chipset for a mid-range phone.
To ensure smooth performance, especially under demanding tasks like gaming and multitasking, the Nord 5 is equipped with LPDDR5X RAM and a substantial 7,300mm² CryoFlex Liquid Cooling System. Gamers will appreciate support for titles like Battlegrounds Mobile India at high frame rates (up to 144fps with interpolation), ensuring a lag-free experience.
Design Philosophy: Practicality Meets Nordic Simplicity
Both new Nord models feature a vertical camera array. OnePlus explained this design choice is driven by technological evolution and space optimization within the device, allowing for the inclusion of the powerful chipset, battery, and screen.
Regarding the rear panel, while specific materials weren’t revealed, it was confirmed that the Nord 5 series will not use a metal frame this year. The design concept is rooted in consumer insight, emphasizing practicality, simplicity, and elegance. This year’s Nordic-inspired design directly reflects global user preferences. Exclusive launch colors for Europe were revealed: the OnePlus Nord 5 in Dry Ice and the OnePlus Nord CE5 in Marble Mist.
The AI Evolution: Plus Key & Plus Mind
One of the most intriguing new features is the Plus Key. Positioned as an evolution of the beloved Alert Slider, it’s a highly customizable button. It can be programmed for various actions, from switching sound profiles to launching the camera or initiating AI features.
Working alongside the Plus Key is the new Plus Mind interface. This marks OnePlus’s first step towards a truly personalized AI smartphone experience. Users can press the Plus Key to recognize screen content and save it as a ‘memory’. AI Plus Mind intelligently analyzes this content, capable of extracting schedule details from images or text to add to a calendar, storing information in a ‘Mind Space’, and enabling contextual searches using natural language queries via AI Search.
Expanding the Horizon: Tablet, Audio, and Wearable
Beyond smartphones, OnePlus is deepening its roots across other consumer electronics categories, aiming to become a premium ‘Android Builder’. The July 8 launch also includes three new non-phone products:
OnePlus Pad Lite: Affordable Tablet Power
Following the flagship OnePlus Pad 3, the OnePlus Pad Lite targets users seeking an affordable tablet that integrates seamlessly with their other OnePlus devices. Designed to meet community demand for a value-focused option, it promises the signature OnePlus experience in a more accessible package. It will be available in Europe in Aero Blue.
OnePlus Buds 4: Flagship Sound Experience
The new OnePlus Buds 4 aim to deliver a flagship audio experience. Key features include:
Dual Drivers
Dual DACs
Hi-Res LHDC 5.0 support
3D Audio
Ultra-low 47ms latency in Game Mode
These earbuds are designed with both high-fidelity audio enthusiasts and mobile gamers in mind. They will launch in two stylish colors: Zen Green and Storm Gray.
OnePlus Watch 3 43mm: Compact Powerhouse
Joining the recently launched OnePlus Watch 3, the OnePlus Watch 3 43mm offers a smaller form factor, perfect for users with smaller wrists. Despite its reduced size, it packs specs comparable to the full-sized version and includes exclusive monitoring features not found on other devices. It will be available in a sleek Silver Steel finish.
OnePlus’s 2025 Strategy: Ecosystem and Community
OnePlus reiterated its overall strategy for 2025: to continue building cutting-edge flagship devices while making the core OnePlus “Fast & Smooth” experience accessible to a wider audience through products like the Nord line and the new ecosystem devices.
The company emphasizes the importance of community feedback, actively engaging users through Open Ears Forums and one-on-one sessions to shape product development. Moving forward, OnePlus plans to enhance hardware and software with core strengths like long battery life, unique design, and powerful performance, integrating newer technologies like upgraded OxygenOS, OpenCanvas, and advanced AI across all product categories for a seamless, connected digital life.
With five diverse products launching simultaneously, July 8 is shaping up to be a significant date for OnePlus as it continues to expand its footprint in the Android ecosystem. Stay tuned for in-depth reviews and hands-on impressions as these new devices arrive.
