Amazon prime Day 2025 is officially here, running for an unprecedented four full days from July 8th to July 11th! This annual sales event promises massive discounts across nearly every product category imaginable. While headlining deals on big-ticket electronics or appliances often grab the spotlight, some of the smartest savings opportunities can be found on quality items priced under $100. Navigating the sheer volume of offers can be overwhelming, but we’ve sifted through thousands to bring you a curated list of genuinely valuable finds from trusted sources like WIRED, CNET, Yahoo, Engadget, Architectural Digest, and Today.
Why focus on deals under $100? This price point is perfect for grabbing everyday essentials at a discount, stocking up on gifts, trying out new gadgets without a huge investment, or simply treating yourself to something useful or fun. Expert reviewers agree that many items in this range hit their lowest prices of the year during Prime Day. We’re focusing on products praised for performance, value, and positive user feedback, ensuring you get quality regardless of the lower price tag.
Tech & Gadget Steals Under $100
Finding impressive tech for under a Benjamin might seem challenging, but Prime Day delivers! From smart home upgrades to essential accessories and audio gear, significant savings are available.
Smart Home Must-Haves
Upgrade your living space with discounted smart devices. The Amazon Echo Pop is a popular pick, often hitting its lowest price ever, perfect for small spaces with its compact design and full Alexa capabilities. For something with a screen, the return of the Echo Spot (new 2024 model) offers a bedside clock and smart companion experience. The Amazon Echo Dot (5th Gen) provides surprisingly good sound for its size and is also seeing deep discounts.
Security cameras are another hot category. The Ring Indoor Cam (2nd Gen) gives you 1080p video and privacy features at a fantastic two-for-one price. For outdoors, the Blink Outdoor 4 (2-pack) is a versatile, wireless option, and the Blink Video Doorbell offers affordable entry security. The Ring Pan-Tilt Indoor Cam from Engadget’s list provides wide-area monitoring. Remember, features like person detection often require a subscription. Simple smart home control starts with smart plugs; Amazon Smart Plugs and TP-Link Kasa smart plugs (including outdoor versions) are highly recommended for ease of use and value. Tapo TP-Link Smart Light Bulbs also offer deep discounts for adding smart lighting.
Essential Audio Gear
Audio enthusiasts on a budget have great options. The JLab Audio Go Pop ANC earbuds are incredibly affordable noise-canceling buds, praised for their value. Soundpeats PearlClip Pro offer open-ear listening safely. For better quality ANC under $100, check out the Nothing Ear (a), noted for AirPods Pro-like sound. Portable speakers abound: the rugged, waterproof Ultimate Ears Boom 4 is a WIRED favorite, while the Tribit StormBox 2 offers balanced sound well above its price point. Engadget highlights the Soundcore by Anker Select 4 Go and Soundcore 2 for their quality and waterproofing, along with the Soundcore Space A40 earbuds for effective ANC under $100. CNET points to the Beats Pill portable speaker, matching an all-time low, and Today mentions the travel-friendly JBL Go 3. If you need a quality USB microphone, the legendary Blue Yeti is on sale. For hearing protection at events, Loop Quiet 2 Ear Plugs are discounted.
Connectivity & Computing Accessories
Keep your devices powered and connected. The Ugreen 145W Power Bank is a high-capacity option approved for flights. Belkin’s BoostCharge Pro 2-in-1 MagSafe charger is ideal for Apple users. Simple but effective items like the Baseus Mini Retractable USB-C Cable prevent tangles. Anker charging blocks, including compact 30W and 65W Nano versions, are highly recommended for fast charging in small sizes, along with durable braided USB-C cables. UGREEN USB-C hubs are also useful additions for expanding ports. Gamers can find deals on peripherals like the HyperX Cloud Stinger 2 headset or the accurate Razer Basilisk V3 wired mouse.
Mobile & Travel Tech
Stay organized and entertained on the go. Mobile gaming improves with the Backbone One (USB-C) controller, compatible with most phones. A Lamicall Gooseneck Tablet Holder is perfect for hands-free viewing at home or while traveling. For car use, the reliable Bokilino Cup Holder Phone Mount keeps your device secure. Keep track of your valuables with discounted Apple AirTag 4-packs or Samsung Galaxy SmartTag2. The Chipolo POP offers a versatile option compatible with both ecosystems. Stock up on storage with discounted SanDisk 128GB microSD cards, Lexar Professional Silver Plus microSD cards praised for performance, or sleek Samsung Fit Plus flash drives. Streaming sticks like the Amazon Fire TV Stick HD or Roku Streaming Stick 4K offer affordable ways to upgrade any TV.
Home & Kitchen Essentials for Less
Prime Day is an excellent opportunity to snag deals on practical items that improve daily life, from cleaning gadgets to kitchen staples and decor.
Kitchen Convenience & Cookware
Elevate your home cooking. The classic AeroPress Coffee Maker still makes delicious coffee and is easy to use and clean. Pair it with the Oxo Conical Burr Grinder, a great budget option for drip or French press. For quick, crispy snacks, the compact Dash Express Digital Tasti-Crisp Air Fryer is a no-brainer at its Prime Day price. CNET and Today mention the Chefman 10-quart Air Fryer Plus and Cosori 2.1 Quart Air Fryer, adding more choices in this popular category. The Hamilton Beach Electric Vegetable Chopper is a staff favorite for small prep jobs. Investment pieces get discounts too; the Our Place Always Pan 2.0 handles multiple tasks, and Lloyd Pans Detroit Style Pizza Pan is the gold standard for authentic at-home Detroit style. Kitchen appliances like the Keurig K-Slim or K-Express single-serve coffee makers are discounted, along with the Instant Pot Duo Plus 9-in-1 multicooker, which hits a lowest price of 2025 according to Yahoo. Architectural Digest points to deals on a Bodum coffee maker, Staub baking dish, Zwilling knives, and Alpha Grillers meat thermometer. Yahoo also mentions deals on the essential Lodge Cast Iron Skillet.
Home Maintenance & Comfort
Practical home items receive significant price cuts. A Holikme Dryer Vent Cleaner Kit is a crucial purchase to prevent fires caused by lint buildup. For keeping your space tidy, the Bissell Little Green portable carpet cleaner is a popular spot cleaner. Yahoo lists the Kenmore Elite CSV Max vacuum as a “best value” pick and the iRobot Roomba i5 Robot Vacuum & Mop combo at its lowest price ever. Architectural Digest and Today mention deals on various vacuums like the Black+Decker DustBuster Cordless Handheld Vacuum and a best-selling Shark upright vacuum. Air quality is important; the Levoit Air Purifier and GermGuardian models are available under $100, some with smart features. For better sleep, the Babelio Mini Sound Machine or the fan-based Snooz Smart White Noise Machine can block disruptive noise. WIRED recommends the adjustable Coop Sleep Goods Original Adjustable Cutout Pillow after extensive testing. Protect your home from leaks with TP-Link Tapo T300 Water Leak Detectors. The Pura Smart Diffuser offers premium scents for large spaces. For pet owners, the Wonder Creature Cat Fountain adds a touch of style, and the reusable ChomChom Roller Pet Hair Remover is a Prime Day favorite for furniture. Architectural Digest also notes deals on stylish furniture like the Yamazaki coat rack or Sweetcrispy ergonomic desk chair, and decor like Loloi rugs and BEAUTYPEAK Arch Floor Mirror. Stock up on basics like Energizer AA Batteries.
Beauty & Personal Care Bargains
Discover discounted beauty tools and skincare favorites, many hitting noteworthy low prices during Prime Day.
Skincare & Hair Tools
Popular beauty products are heavily discounted. The Cosrx Advanced Snail Mucin 96 Percent Power Repairing Essence Serum is a cult favorite for hydration, now nearly half off. Yahoo and Today also highlight Cosrx, along with dermatologist-recommended products like RoC Retinol Eye Cream and La Roche-Posay Toleriane Double Repair Face Moisturizer. Editor-loved items like Voesh Solemate Heel Repair Balm and Color Wow Dream Coat Supernatural Spray are also included. Top hair tools like the reliable Chi Original Ceramic Flat Iron are classics, and the travel-friendly Chi Lava Ministyler is perfect for international trips. The Nicebay Hair Dryer Brush and Revlon One-Step Volumizer Plus are also marked down. For heat protection, Kristin Ess Style Assist Blow-Dry Mist speeds drying time.
Health & Hygiene
Upgrade your personal routine. The Philips Norelco Multigroom 7000 is a durable, versatile beard trimmer. Electric toothbrushes like the Oral-B iO Series 3 offer a quieter, gentler clean than past models, while the discontinued but still excellent Philips Sonicare ExpertClean 7500 is a steal at half price. The Waterpik Aquarius Water Flosser is loved by dentists and shoppers alike. For whitening, Crest 3D Whitestrips are consistently on sale. Stay healthy with discounted supplements and hydration products. Emergen-C 1000mg Vitamin C Powder is great for stocking up, and Celsius Assorted Flavors provides a caffeinated boost. Bloom Nutrition Superfood Greens Powder is a top-rated greens supplement, while Liquid I.V. Hydration Multiplier is a best-in-class electrolyte powder. Isopure Zero Carb protein powder blends smoothly, and Vital Proteins Collagen Peptides Powder supports joints and skin. CNET notes deals on the Renpho C3 massage gun and GE Smart Scale for fitness tracking.
Outdoor Adventures & Travel Gear
Prepare for your next trip or outdoor activity with essential gear under $100.
Outdoor & Active Finds
Stay safe and comfortable outdoors. The LifeStraw Personal Water Filter is a crucial tool for purifying questionable water sources and is deeply discounted. Protect yourself from mosquitoes with the effective Thermacell E55 Rechargeable Repeller or Ranger Ready Repellents Picaridin Insect Repellent Spray. A good flashlight is key; the Olight Arkfeld Pro Flashlight is a top-rated option with multiple light sources. Carry your drinks and snacks in an iconic, indestructible Igloo Playmate Personal Cooler. Attract birds (and deter squirrels) with the OnlyFly Bird Feeder Pole Stand. Stay cool with a portable Jisulife Handheld Mini Fan. A reliable water bottle is essential; the updated Nalgene Sustain Tritan offers the classic design in modern BPA-free plastic. For pickleball enthusiasts, the SLK Evo Power XL 2.0 paddle is a great upgrade from beginner models. Find deals on comfortable apparel like Comfort Colors Heavyweight T-Shirts or True Classic White Crew Neck T-Shirts (a top pick for men). Fitness trackers like the Amazfit Active 2 or Amazfit Band 7 offer tons of features for under $100.
Travel Smarts
Travel smoother with these handy items. Never rely on others for a jump again with the compact Noco Boost Plus GB40 Jump Starter. Sleep better on planes or in cars with the unique, supportive Trtl Neck Pillow. Stay organized with discounted packing cubes like the top-rated Bagsmart Compression Packing Cubes or budget-friendly AmazonBasics Small Packing Cubes. Protect your hot hair tools with the heat-resistant Kusshi Hair Tools Bag. Avoid packing multiple chargers with the versatile Ceptics World Travel Adapter Kit 2. CNET also mentions the Travelon Essentials anti-theft crossbody bag for security.
Fun & Games Under $100
Prime Day isn’t just for practical purchases; score deals on video games, board games, and toys too!
Gaming & Toys
Expand your game library or find gifts. Star Wars Outlaws for consoles is a blast at a steep discount. Dive into mystery with the unique phone-integrated board game Chronicles of Crime. Classic STEM toys like Magna-Tiles spark creativity in kids. Family game night gets an upgrade with strategy favorites like Ravensburger Labyrinth, Root (known for asymmetric gameplay), and the timeless classic Catan. CNET mentions the Lego Bonsai set and Super Mario Bros. Lego Piranha plant, perfect for relaxing builds, along with the Barbie Camper playset. Today highlights AncestryDNA + Traits Genetic Test Kit if you’re looking for a different kind of exploration.
This curated list represents just a fraction of the incredible value available during the four-day Prime Day event. By focusing on items under $100, you can discover high-quality products across every category without breaking the bank. Happy shopping!
Frequently Asked Questions
What kinds of products can I find in the Prime Day deals under $100?
The Prime Day deals under $100 cover a vast spectrum of products mentioned by expert reviewers. You can find significant discounts on popular tech gadgets like smart speakers, earbuds, charging accessories, and storage drives. Home and kitchen essentials like air fryers, coffee makers, cleaning supplies, smart plugs, and decor items are also widely available. Additionally, the sales include beauty tools, skincare favorites, outdoor gear, travel accessories, and a variety of toys and games, making it easy to find value across numerous categories for everyday needs or gift-giving.
How can I ensure I’m getting a truly valuable deal on Prime Day items under $100?
To guarantee you’re getting a genuine bargain on Prime Day, look for items highlighted by reputable sources like WIRED, CNET, or Yahoo, as their editors often verify price history to avoid inflated discounts. Check user reviews and ratings on Amazon to ensure the product has a proven track record for quality and performance. Use price-tracking tools (like CamelCamelCamel) to see how the current price compares to past prices. Finally, act quickly on items that are noted as reaching historical lows or having limited stock, as the best deals tend to sell out rapidly during the four-day event.
Is Prime membership required to access all these under-$100 deals?
While many of the absolute deepest discounts and “Lightning Deals” on Prime Day are exclusive to Amazon Prime members, not all deals require membership. Some discounted items are accessible to all shoppers. However, Prime members benefit from free and fast shipping, which is a significant advantage, especially when buying multiple smaller items under $100. Non-members typically need to meet a minimum order threshold (often $35) to qualify for free standard shipping. The extended four-day sale period provides more time to shop, but Prime members often get early or exclusive access to the most popular offers.
