Get ready, shoppers! Amazon’s annual Prime Day event is expanding its footprint this year, offering an unprecedented four days of deals exclusively for Prime members. This marks the first time the major sales event will run for a full 96 hours, giving you even more time to score discounts.
Originating a decade ago on July 15, 2015, to celebrate Amazon’s 20th anniversary, Prime Day was launched with the goal of creating a summer shopping event to rival the post-Thanksgiving Black Friday rush. It allows shoppers to find major deals from the comfort of their homes. The event has grown significantly over the years, expanding to more countries and featuring a wider array of products. Last year’s Prime Day was Amazon’s largest ever, with independent sellers alone selling over 200 million items during the 48-hour period.
When is Amazon Prime Day 2025?
This year, Prime Day is scheduled to run from July 8 through July 11, 2025. The event officially kicks off at 12:01 a.m. PDT on Monday, July 8, and concludes at 11:59 p.m. PDT on Thursday, July 11.
Who Can Shop Prime Day Deals?
Amazon Prime Day is an exclusive benefit for Amazon Prime members. If you’re not currently a member but want to access the deals, you’ll need to sign up for a Prime membership.
A standard Amazon Prime membership costs $14.99 per month or $139 per year.
Eligible new members can often take advantage of a free 30-day trial to shop the event.
Discounted membership options are available for students (Prime for Young Adults) and qualifying government assistance recipients (Prime Access).
What Kind of Deals Can You Expect?
Prime Day offers discounts across nearly every product category available on Amazon. This year’s event is expected to feature millions of deals on items including:
Electronics and Tech Gear
School Supplies and Back-to-College Essentials
Clothing and Fashion
Groceries and Pantry Staples
Beauty and Personal Care Products
Home Goods and Improvement Items
Toys, Books, and Pet Supplies
Premium and Luxury Goods
Look out for significant price drops on Amazon’s own devices like Echo speakers, Kindle e-readers, and Fire TV sticks. Deals will also be available from top brands such as Samsung, Kiehl’s, and Levi’s, as well as celebrity and creator-led brands.
New Ways to Find Deals This Year
Amazon is introducing new features to enhance your Prime Day shopping experience:
Today’s Big Deals: Themed daily deal drops will launch each night at midnight PDT, featuring significant discounts on popular items for a limited time.
Deals will be dropping frequently throughout the event, sometimes as often as every five minutes during select periods.
AI-Powered Shopping Tools: Utilize features like Rufus (an AI assistant) for deal recommendations, the Interests feature for personalized deal lists based on your hobbies, and AI Shopping Guides to quickly research product categories.
Alexa+ Deal Tracking: U.S. Prime members can get personalized deal recommendations and notifications via Alexa+ for items on their wish lists or in their cart.
Shop Early Deals Now
You don’t have to wait until July 8th to start saving. Amazon has already launched early deals for Prime members. These include offers on:
Grubhub+ and Grocery Deliveries
Discounts on Small Business Products
Sales on Amazon Devices and Brands (like Amazon Essentials and Amazon Basics)
- Specific savings on Back to School and “Build Your Dorm” curated bundles.
- www.cbsnews.com
- www.aboutamazon.com
- abcnews.go.com
- www.forbes.com
- www.kiplinger.com
Prime Day Goes Global
The July Prime Day event will take place in 20 countries: Australia, Austria, Belgium, Canada, Colombia, France, Germany, Italy, Ireland, Japan, Luxembourg, the Netherlands, Poland, Portugal, Singapore, Spain, Sweden, Türkiye, the U.S., and the U.K. Prime members in other countries, including Brazil, Egypt, India, Mexico, Saudi Arabia, and the United Arab Emirates, will have their own Prime Day events later in the summer.
To handle the massive volume of orders during this extended event, Amazon relies on sophisticated logistics and technology, including AI, to ensure efficient processing and delivery of packages.
Whether you’re stocking up on household essentials, upgrading your tech, or getting a head start on back-to-school shopping, the expanded four-day Amazon Prime Day event offers an extended window to find deals. Remember to compare prices and use Amazon’s tools to track the items on your wishlist!
