The Trump brand is expanding its reach, this time entering the competitive landscape of the U.S. telecommunications market. On June 16, 2025 – exactly 10 years after the launch of Donald Trump’s first presidential campaign – the Trump Organization announced the debut of a new mobile phone service, dubbed Trump Mobile, alongside a branded smartphone, the T1 Phone.
This move sees the family business, traditionally rooted in real estate, diversifying into digital services and hardware, following in the footsteps of other recent Trump-branded products like sneakers, meme coins, and guitars.
However, a key detail highlighted in reporting is that the Trump Organization itself will not directly operate the service or manufacture the phone. Instead, the “Trump” name and trademarks are used under a limited license agreement by a newly formed entity, T1 Mobile LLC. The Trump Organization licenses the brand but is not involved in the design, development, manufacturing, distribution, or sale of the products and services, according to a press release. The license agreement is subject to termination.
The venture is described as a joint initiative led by Donald Trump’s sons, Eric Trump and Donald Trump Jr., along with staff from T1 Mobile LLC.
Introducing The ’47 Plan’
At the heart of the Trump Mobile offering is its primary cellular service plan, called “The 47 Plan.” Priced at $47.45 per month, the cost appears to reference Donald Trump’s history as the 45th U.S. president and his aspiration to be the 47th.
The plan promises robust connectivity, offering 5G service and utilizing the nationwide coverage of the three major U.S. carriers (typically identified as Verizon, T-Mobile, and AT&T). Key features designed to appeal to customers include:
Unlimited Talk, Text, and Data: While the company’s website notes that unlimited texting may be subject to data limits, the core promise is unmetered usage.
No Contract, No Credit Check: Marketed for ease of access and affordability.
Nationwide Coverage: Access to the same networks as the top carriers.
Device Protection: Included as part of the plan (according to one report).
Beyond Connectivity: A Suite of Services
Trump Mobile aims to differentiate itself by bundling additional services into The 47 Plan at no extra cost, promoting it as offering “the biggest bang for the buck.” These value-added features include:
24/7 Roadside Assistance: Provided through a partnership with Drive America Motor Club.
Telehealth Services: Access to virtual medical care, mental health support, and assistance with prescription ordering and delivery via a third-party partnership (reportedly Doctegrity).
Free International Calling: Included for calls to over 100 countries worldwide, including destinations with U.S. military bases. Note that these calls may be time-limited.
Free Long-Distance Calling: Specifically offered for U.S. military members and their families.
The T1 Phone: A Branded Device
Alongside the service plan, Trump Mobile is introducing a dedicated smartphone, dubbed “The T1 Phone.” This device is available for pre-order and is expected to be released in either August or September, depending on the source.
The T1 Phone is priced at $499, requiring a $100 down payment for pre-orders. Physically, it’s described as gold-colored with branding on the back. Reports vary on the exact design, with some mentioning an American flag and “T1,” while another suggests the phrase “Make America Great Again” might be emblazoned on it.
Technical specifications reported for the phone include:
256 Gigabytes of internal storage
12 Gigabytes of RAM
Operating on the Android 15 system
Built-in camera
AI Face Unlock
Internal Fingerprint Sensor
USB-C Port
3.5 mm headphone jack
A significant selling point emphasized by executives, particularly Eric Trump, is the claim that the T1 Phone will be “made right here in the United States of America,” linking the hardware offering directly to the “America first” movement. Call centers for the service are also stated to be US-based, specifically in St. Louis, Missouri.
The ‘America First’ Vision and Market Impact
The launch is framed by the Trump Organization as a step towards disrupting the mobile market with a service that is affordable, reliable, reflects “hard-working Americans'” values, and is rooted in the U.S. Donald Trump Jr. stated that Trump Mobile will “change the game,” building on the “America first” movement and aiming for high levels of quality and service.
The push for US-based manufacturing, particularly for the phone, is seen by some as taking direct aim at major phone manufacturers like Apple, which largely produce devices overseas. However, analysts have noted that building smartphones entirely in the U.S. could dramatically increase production costs.
Context and Criticisms
Trump Mobile’s debut is placed within the broader context of Donald Trump’s post-presidency business ventures, including the Truth Social social media platform and various other branded products. While the Trump Organization states it merely licenses the name for this venture, leveraging the Trump brand in a new sector continues a pattern that has previously raised ethics concerns regarding potential conflicts of interest and the “distortion of the economy” around the brand, as suggested by critics. Some view the offering as primarily a marketing ploy leveraging political identity in a commercial space.
Regardless of perspective, Trump Mobile represents a notable expansion of the Trump brand into the telecommunications sector, offering a bundle of services marketed with a distinctly “America first” appeal and a branded smartphone.