Meta and Oakley are forging a bold new path in wearable technology, announcing a collaboration to launch a revolutionary category: Performance AI glasses. This partnership blends Oakley’s iconic design heritage and deep understanding of athletic needs with Meta’s cutting-edge technological advancements, aiming to redefine how athletes and enthusiasts capture, share, and even enhance their experiences.
Building on the success of the Ray-Ban Meta smart glasses, which have sold millions and proven eyewear is an ideal platform for integrated tech, this expansion leverages the strengths of both brands under the EssilorLuxottica umbrella. The goal is to amplify human potential and set a new standard for connected eyewear in the AI era.
Introducing the Oakley Meta HSTN: The First Performance AI Glasses
The debut product in this exciting line is the Oakley Meta HSTN, based on Oakley’s popular HSTN style frames. Designed for both serious athletes and passionate fans, these glasses combine striking aesthetics with powerful integrated technology. They are poised to be the “next evolution of AI glasses,” according to the companies, reflecting years of collaborative work specifically focused on understanding athletes’ requirements.
Key Features Designed for Performance:
The Oakley Meta HSTN is packed with features that empower users to stay connected and capture their world, completely hands-free:
High-Resolution Camera: Capture your point of view and document your achievements in stunning detail with the built-in 3K camera, capable of recording Ultra HD video. Share epic moments directly from your perspective.
Immersive Audio: Seamlessly integrated open-ear speakers let you listen to music, podcasts, or audio cues while maintaining awareness of your surroundings. You can also take calls and send texts directly from the glasses.
Meta AI Integration: Your personal AI assistant is built right in. Simply say “Hey Meta” to get hands-free help. Athletes can use Meta AI to ask questions relevant to their sport (like checking wind conditions for a golf swing, as seen with former NBA player J.R. Smith), plan workouts, or instantly command the glasses to take a photo or start recording a video for easy sharing (“Hey Meta, take a video”).
Enhanced Battery Life: Enjoy up to eight hours of typical use on a single charge, with standby time reaching up to 19 hours. The included charging case provides an impressive 48 hours of additional power on the go. Plus, get back in the game quickly with 50% charge in just 20 minutes – a notable improvement over previous Meta AI glasses.
Durable Design: With an IPX4 water resistance rating, these glasses are built to withstand sweat and splashes, letting you push your limits without worry.
Oakley’s Signature PRIZM™ Lens Technology: Experience enhanced visibility and detail with Oakley’s advanced PRIZM lenses, available on select models. This technology fine-tunes the light spectrum to boost color perception and contrast, helping athletes react faster in various environments. Standard models are also Rx-ready for prescription lenses.
Building the Future of Connected Eyewear
This launch signifies EssilorLuxottica and Meta’s commitment to a multi-brand, multi-technology strategy for connected eyewear. Following the success of the Ray-Ban Meta glasses, the Oakley Meta line carves out a dedicated space for performance-focused smart glasses. While other tech giants like Google (partnering with Warby Parker) and Snap are also exploring the smart glasses space, Meta and EssilorLuxottica are positioning themselves at the forefront, particularly in the athletic domain. Executives from both companies describe this as a pivotal moment, setting “new bounds of reality” by blending cutting-edge tech with design and utility to amplify human potential.
Availability and Launch Campaign
To celebrate this groundbreaking launch and Oakley’s 50th anniversary, a Limited-Edition Oakley Meta HSTN featuring gold accents and 24K PRIZM Polar lenses will be available for preorder starting July 11th for $499 USD. The standard collection, which includes various frame colors and lens options (including PRIZM and Transitions™), will launch later this summer with prices starting at $399 USD.
The initial launch markets include the US, Canada, UK, Ireland, France, Italy, Spain, Austria, Belgium, Australia, Germany, Sweden, Norway, Finland, and Denmark. Plans are also in motion to bring the glasses to Mexico, India, and the United Arab Emirates later in the year.
The Oakley Meta HSTN glasses will debut through a global campaign featuring elite Team Oakley athletes and sports icons, including World Cup winner Kylian Mbappé and three-time Super Bowl MVP Patrick Mahomes. The campaign will showcase the glasses in action across various sports, highlighting athletes like surfer Gabriel Medina, skateboarders Ishod Wair and Boo Johnson, golfer J.R. Smith, and more. The glasses will also be featured at major sporting events like Fanatics Fest (June 20-22) and UFC International Fight Week (June 25-27).
This new category of Performance AI glasses represents a significant step forward in wearable technology, merging high-performance design with intelligent, hands-free capabilities designed to support and enhance an active lifestyle.
