Get ready, Pixel fans! Google has officially started its marketing campaign for the upcoming Pixel 10 smartphone series. The reveal came subtly through a new installment of Google’s humorous “BestPhonesForever” video series, which often playfully contrasts Pixel features with Apple’s iPhone.
Google’s Humorous Tease Campaign
The “BestPhonesForever” ads are known for their lighthearted jabs at Apple. Previously, the series even poked fun at rumors suggesting the iPhone 17 might copy the Pixel’s design aesthetic. That particular ad highlighted how Apple has a history of adopting features that first appeared on Pixel phones years earlier, suggesting hardware design copying wouldn’t be a wild departure.
The latest video continues this theme, specifically targeting features Apple recently announced at its Worldwide Developer Conference (WWDC). Google’s ad points out several functionalities that Apple presented as new, arguing they’ve been available on Pixel devices for quite some time. A notable example highlighted in this ad (and widely discussed following WWDC) is how Apple appears to have essentially replicated the Call Screen suite, a feature users have enjoyed on Google Pixel phones for years.
The Big Pixel 10 Reveal
While the feature-copying jokes provide the setup, the most significant moment arrives near the end of the video. Following a back-and-forth exchange about feature adoption, the iPhone character in the ad directly asks the Pixel character, “So, what are you working on for Pixel 10?“
This isn’t just a throwaway line. This marks the very first official mention of the Google Pixel 10 by name in Google’s own marketing material. For many, this explicit naming serves as the official confirmation that the Pixel 10 is indeed the next flagship in Google’s smartphone lineup and signals that Google is likely preparing to ramp up further teasers and reveals in the near future.
Aligning With Past Release Patterns
The timing of this initial Pixel 10 tease aligns reasonably well with Google’s historical approach to unveiling new phones. For instance, Google began teasing the Pixel 9 series towards the end of June last year before its eventual launch in August. Similarly, the Pixel 8 series saw its first official previews in September 2023 ahead of its October release.
Releasing the first tease now, mid-June, could indicate Google is eyeing a launch timeframe similar to the Pixel 9 (perhaps August again) or slightly later. It also comes as other major players in the smartphone market are making noise. Companies like Nothing are preparing for their Phone 3 launch in July, and Samsung is expected to unveil new foldable devices around the same time. By getting the Pixel 10 name out there now, Google likely aims to maintain market attention and excitement around its own upcoming hardware amidst a busy summer release schedule.
With the official teases now underway, expect to hear much more about the Google Pixel 10 series in the coming weeks and months.
