In a significant oversight, internal sales data for eleven of SEGA’s major game titles was accidentally made public, offering a rare look into the commercial performance of key franchises like Persona, Sonic, and Like a Dragon.
The confidential figures, typically kept private, were briefly visible in a presentation document intended for a SEGA management meeting. The company attempted to redact the sensitive information by placing a gray overlay on the relevant slide (reportedly slide 25), but the underlying data was not properly secured and could be easily accessed before SEGA could effectively replace the slide content with a message stating “some content is currently under adjustment.”
This unintended public release provides valuable insight into SEGA Sammy Holdings Inc.’s sales performance across six fiscal years, spanning from FY2020 through FY2025.
Key Games and Sales Figures Revealed
The leaked data detailed unit sales for 11 prominent SEGA and Atlus titles, confirming which games and series are driving significant revenue for the publisher. Here’s a summary of the total units sold for each title over the covered six-year period, based on the leaked figures:
Persona 5 Royal (including remaster): 7.25 million units
Sonic Frontiers: 4.57 million units
Team Sonic Racing: 3.50 million units
Total War: Three Kingdoms: 3.21 million units
Yakuza: Like a Dragon (the original release under the name change): 2.86 million units
Sonic Superstars: 2.43 million units
Total War: Warhammer III: 2.34 million units
Shin Megami Tensei V (including Vengeance): 2.11 million units
Persona 3 Reload: 2.07 million units
Like a Dragon: Infinite Wealth: 1.66 million units
Like a Dragon Gaiden: The Man Who Erased His Name: 960,000 units
Insights from the Accidental Data Release
The leaked sales data confirms several trends and highlights the performance of SEGA’s diverse portfolio:
Persona 5 Royal‘s Dominance: The enhanced version of the popular JRPG stands out as a massive success, selling over 7 million units across platforms since FY2020. This solidifies Persona 5 as a cornerstone franchise with sustained demand years after its initial launch.
Strong Sonic Performance: The iconic blue hedgehog continues to perform well. Sonic Frontiers, a departure into open-zone design, achieved robust sales exceeding 4.5 million units. The more traditional 2D platformer, Sonic Superstars, also sold healthily with over 2.4 million units. Even the older title, Team Sonic Racing, demonstrated enduring sales power, reaching 3.5 million units over the six-year period.
Growth of Like a Dragon: The series formerly known as Yakuza shows consistent performance, validating the global “Like a Dragon” branding transition. While Yakuza: Like a Dragon sold nearly 3 million units, the more recent entries, Infinite Wealth and Gaiden, have already accumulated significant sales since their relatively recent launches, indicating strong international appeal.
Strategy Game Performance: The Total War series contributes significantly, with Three Kingdoms surpassing 3 million units and Warhammer III exceeding 2.3 million. While substantial, Warhammer III‘s figures were noted by some observers as perhaps slightly below peak expectations for the franchise.
Atlus RPG Strength: Beyond Persona, Shin Megami Tensei V shows solid performance over 2 million units. The rapid success of Persona 3 Reload, surpassing 2 million units shortly after release, highlights high demand for remakes of beloved older Atlus JRPGs.
For SEGA, this incident represents a significant data breach of proprietary information. For analysts and fans alike, it offers a rare and valuable window into the actual commercial success metrics that publishers typically keep confidential, providing concrete data points to understand market trends and the health of SEGA’s key gaming franchises.
Full Sales Data Breakdown (FY2020-FY2025)
Below is the detailed annual breakdown as presented in the leaked document:
| Fiscal Year | Persona 5 Royal | Sonic Frontiers | Team Sonic Racing | Three Kingdoms | Yakuza: Like a Dragon | Sonic Superstars | Warhammer 3 | SMT V | Persona 3 Reload | Infinite Wealth | Like a Dragon Gaiden |
| :———- | :————– | :————– | :—————- | :————- | :——————– | :————— | :———- | :—- | :————— | :————– | :——————- |
| FY20 | 1.03M | – | 1.38M | 2.10M | 450,000 | – | – | – | – | – | – |
| FY21 | 700,000 | – | 870,000 | 410,000 | 720,000 | – | – | – | – | – | – |
| FY22 | 350,000 | – | 520,000 | 230,000 | 410,000 | – | 960,000 | 990,000 | – | – | – |
| FY23 | 1.82M | 3.20M | 310,000 | 230,000 | 240,000 | – | 580,000 | 150,000 | – | – | – |
| FY24 | 1.60M | 760,000 | 200,000 | 170,000 | 680,000 | 1.81M | 420,000 | 10,000 | 1.22M | 1.18M | 740,000 |
| FY25 | 1.75M | 610,000 | 220,000 | 70,000 | 360,000 | 620,000 | 380,000 | 960,000 | 850,000 | 480,000 | 220,000 |
| Total | 7.25M | 4.57M | 3.50M | 3.21M | 2.86M | 2.43M | 2.34M | 2.11M | 2.07M | 1.66M | 960,000 |
