Right after Fourth of July sales wrapped up, an even bigger savings event has begun. Best buy’s “Black Friday in July” sale is officially live, offering significant discounts across a massive range of electronics and appliances. This sale is strategically timed to go head-to-head with Amazon’s upcoming Prime Day event, which kicks off this week. If you’re hunting for major savings on technology and home goods, this sale from Best Buy is definitely worth your attention, running from July 7 through July 13.
What to Expect from Best Buy’s Summer Sale Event
Dubbed an “anti-Prime” event by some experts, Best Buy’s Black Friday in July sale aims to provide serious savings outside of Amazon’s platform. The retailer is known for its wide selection of tech products, especially Windows-based laptops and major appliances. Throughout the week, you can expect to find deals on popular brands like Apple, Samsung, Sony, Dell, HP, and many more. Best Buy is even introducing new “Doorbuster” deals daily, featuring limited-stock items at incredibly low prices. Shopping experts highlight this sale as potentially “just as good” or even “a little better” than Prime Day in certain categories like laptops and cameras. Best Buy is making it easy to shop these deals via their app, website, or through in-store pickup.
Deep Discounts Across Key Product Categories
The Best Buy Black Friday in July sale spans numerous categories, bringing price drops on everything from small gadgets to major appliances. Shoppers can find deals on video games, accessories, laptops, Apple products, appliances, cell phones, and headphones. Beyond these, substantial discounts are available on cameras, tablets, wearable technology, and even outdoor living items like grills. Many items are seeing “record-low prices,” according to deals experts analyzing the event.
Here’s a glimpse into some of the key areas seeing major savings:
Video Games: Significant discounts are available on popular titles. Nintendo Switch games like Splatoon 3 and Pikmin 4 are marked down from $59.99 to $39.99. PlayStation 5 players can grab Horizon Zero Dawn Remastered for just $29.99, a 40% reduction from its $49.99 price.
Laptops & Computing: This is a major focus area for Best Buy, with experts noting better selection here than on Amazon. Look for deals on powerful machines like the Apple MacBook Pro (including recent M3 and M4 models) and Windows laptops from Dell, HP, Lenovo, and Asus. Gaming laptops from Alienware and Asus are also seeing discounts. Notably, several 2-in-1 convertible laptops are heavily discounted, making Best Buy the go-to retailer if you’re specifically hunting for this type of device during this sale period. Savings on laptops can reach hundreds of dollars.
Apple Devices: Beyond MacBooks, expect discounts on popular Apple accessories. The Apple AirTag 4-pack is available for $67.99, a 31% saving and noted as a new all-time low price. This breaks down to about $17 per AirTag, far less than the typical single unit price. Deals are also available on AirPods (including AirPods Pro 2 and AirPods 4) and Beats headphones. AirPods Max are also included in the sale.
Televisions: The sale features a wide range of TVs, from budget-friendly 4K models to high-end OLED and Mini-LED displays. Look for deals on brands like Insignia, Toshiba, Hisense, LG, and Samsung. Discounts are available on various sizes and technologies, including models praised for their picture quality and smart features like Amazon Fire TV or Google TV integration.
Headphones & Audio: Find deals on sought-after noise-canceling headphones. Sony’s popular WH1000XM4 headphones are on sale. Beats Studio Pro and Marshall Major IV are also discounted, offering alternatives at different price points.
Appliances: Best Buy’s event extends to major home appliances. Savings of up to 50% and additional discounts are available on washers, dryers, refrigerators, and more. This is a prime opportunity to save on essential home upgrades.
- Gaming Handhelds: A notable deal highlighted is the Lenovo Legion Go S 8″ Gaming Handheld. It’s discounted by over $200, bringing the price down to $499.99. This powerful handheld features an AMD Ryzen Z2 Go processor, 32GB of memory, 1TB SSD, and a vibrant 120Hz display.
- www.ign.com
- www.zdnet.com
- www.techradar.com
- electrek.co
- tech.yahoo.com
Are These Deals Genuinely Good?
Experts who vet these sales confirm that the discounts offered during Best Buy’s Black Friday in July event are genuine. They look for price cuts of 20% or more or discounts on products that rarely go on sale. By comparing prices across various sources and analyzing customer reviews, they ensure the featured deals represent real value. While some retailers might temporarily raise prices before a sale, the deals highlighted by reputable sources appear to offer authentic savings, with many items reaching “record-low” prices.
Best Buy vs. Amazon Prime Day: Where Should You Shop?
The big question for many shoppers is whether to take advantage of Best Buy’s sale or wait for Prime Day. Both events offer significant discounts on electronics and other products. Prime Day, starting July 8th, is anticipated to feature broad discounts across Amazon’s extensive catalog, including technology.
However, Best Buy’s sale is already live and runs for a full week (July 7-13). For specific product categories like 2-in-1 laptops, experts explicitly recommend Best Buy over Amazon due to better selection and more compelling deals. TechRadar’s deals editor suggests Best Buy’s sale is competitive, perhaps even superior, in areas like laptops and cameras.
A practical strategy is to check Best Buy’s current offers and make note of anything you want. Then, review the deals available during Amazon Prime Day once it begins on July 8th. Since the Best Buy sale continues through July 13th, you have time to compare prices and purchase from whichever retailer offers the best value on the items you’re looking for. This approach allows you to leverage the competition between the two major sales events to maximize your savings.
Frequently Asked Questions
What is the Best Buy Black Friday in July sale and when does it run?
The Best Buy Black Friday in July sale is a major promotional event offering significant discounts on a wide variety of electronics, appliances, and other tech products. It is positioned as a competitor to Amazon Prime Day. For 2025, the Best Buy sale is live now and runs from July 7 through July 13.
What types of products are heavily discounted during this Best Buy sale?
This sale includes deep discounts across many categories. You can find savings on video games, laptops, TVs, Apple products (including AirTags, MacBooks, and AirPods), headphones, major appliances like washers and refrigerators, tablets, wearable tech, cameras, and even gaming handhelds like the Lenovo Legion Go S. Experts note particularly strong deals in laptops and cameras.
Should I shop the Best Buy Black Friday in July sale or wait for Amazon Prime Day?
Both sales offer great deals. Best Buy’s sale is live now (July 7-13), while Prime Day starts July 8. Experts suggest Best Buy may have better deals in specific areas like 2-in-1 laptops and cameras. A smart approach is to browse Best Buy’s deals now, see what Prime Day offers when it starts, and then decide. Since Best Buy’s sale runs for a week, you have time to compare before making final purchases.
