amazon Prime Day 2025 is here! This major shopping event is expanding, running for a full four days, from Tuesday, July 8th through Friday, July 11th. But you don’t have to wait for the official start to find incredible savings. Early deals are already live across a wide range of products, offering a fantastic opportunity to score expert-recommended gear before the main rush.
Savvy shoppers know that while Prime Day promises massive discounts, not every deal is a winner. Experts from sources like wirecutter, TechRadar, Forbes, and Tom’s Guide have sifted through countless early offers to identify the genuine price drops that are truly worth your attention. This curated list highlights some of the most compelling early deals vetted by these trusted reviewers, covering everything from top-tier tech to essential home goods and more. Get ready to beat the crowds and save big on products that experts actually stand behind.
Why Shop Early Prime Day Deals This Year?
While Prime Day historically lasted just two days, the 2025 event doubles that, giving shoppers more time. However, the strategy remains similar: many of the most sought-after products and deepest discounts appear early. Shopping now lets you secure popular items before they sell out. Plus, experts confirm that some of these initial price drops are reaching record lows and are unlikely to improve further during the main event. Don’t miss out on these limited-time savings on quality products.
The Expert Edge: Finding Real Value
Navigating thousands of discounts can be overwhelming. That’s where expert insights prove invaluable. Reviewers from top publications test products rigorously and understand typical pricing cycles. Their curation highlights deals on items that perform well, offer genuine utility, and represent significant savings compared to their usual cost. This list focuses on those specific recommendations.
Top Tech & Electronics Deals
Tech enthusiasts, this is your moment! Early Prime Day sales feature impressive discounts on everything from smartwatches to televisions and audio gear. Many highly-rated devices are seeing substantial price cuts right now.
Smartwatches and Wearables
The Apple Watch Series 10 (42mm, Aluminum Case) is currently available at a notable discount, returning to a record-low price of $300, down from $399. Wirecutter and TechRadar experts agree this is the best smartwatch for iPhone owners, praised for its features, style, and value. It includes temperature sensors, crash detection, always-on display, and faster charging.
For serious fitness fans, the Apple Watch Ultra 2 is another highlight, hitting a record-low price of $649 (down from $799), according to Tom’s Guide. This is recommended for its robust features tailored for sports and intense activity tracking.
Laptops and Tablets
While the newest models often see smaller discounts, you can find great value on recent releases. The Apple MacBook Air (15-Inch, M3, 2024), a former Wirecutter upgrade pick, is available for $900 (down from $1050). This model offers a larger screen and improved performance over its 13-inch sibling for intensive tasks.
For portable reading and note-taking, the Kindle Scribe is at a record-low $259.99 (down from $399.99), praised by TechRadar for its glare-free screen. Other Kindle models and bundles are also discounted significantly (Tom’s Guide notes up to 42% off). If you need a budget tablet, the Amazon Fire HD 10 is down to a record-low $69.99 (from $139.99), offering exceptional value for basic use (TechRadar). Even the Apple iPad mini is back to its all-time low of $399 (from $499) (TechRadar).
Headphones and Earbuds
Finding comfortable, great-sounding audio gear on sale is a Prime Day staple. The new Apple AirPods 4 are hitting a record-low $99 (down from $129), according to TechRadar and Tom’s Guide, expected to be a bestseller. The acclaimed Apple AirPods Pro 2 (USB-C) are also discounted to $199 (down from $249), known for their noise cancellation.
Wirecutter recommends the comfortable Sony LinkBuds Fit at $130 (down from $170) for balanced sound and clear calls. For budget noise cancellation, the EarFun Air Pro 4 are a solid choice at $54 (down from $80 with code EAIRPRO4). Meanwhile, the highly-rated Sony WH-1000XM4 Wireless Headphones are recommended by TechRadar and Tom’s Guide at around $185-$194, offering exceptional value compared to newer models. Beats fans can find the Powerbeats Pro 2 Wireless Earbuds for $200 (down from $250), featuring a secure fit and heart-rate monitor (Wirecutter).
Smart Home and Speakers
Build or expand your smart home setup with discounted devices. The Amazon Echo Spot (2024), a Wirecutter pick for a simpler, camera-free Alexa speaker, is $45 (down from $70). For multiroom audio, the manufacturer-refurbished Sonos Era 100 Wireless Speaker is a fantastic deal at $120 (from $200) via Sonos or eBay (Wirecutter).
TechRadar highlights the Blink Mini 2 security camera as a must-buy at $19.99 (from $39.99) and the Ring Battery Doorbell at a record-low $49.99 (from $99.95). Various Amazon Fire TV Sticks and Echo devices are also seeing lowest-ever prices (TechRadar, Tom’s Guide).
Televisions
This Prime Day, TV deals rival Black Friday savings, with options starting under $100. TechRadar ranks the LG 65-inch C4 OLED 4K TV as their number one TV, currently at a record-low $1,196.99 (from $2,699.99), praised for its picture quality and gaming features. Even the newer LG 65-inch C5 OLED TV is significantly discounted to $1,696.99 (from $2,696.99) (TechRadar, Tom’s Guide).
For a lifestyle-oriented option, the Samsung The Frame QN65LS03DAFXZA LCD TV (2024 model, 65-inch) is available for $1125 (from $1350) on Woot (Wirecutter). Budget-friendly options like Insignia and Amazon Fire TVs are also deeply discounted (TechRadar, Tom’s Guide). Consider upgrading TV audio with a soundbar; the TCL S55H Soundbar is a budget pick at $100 (from $140) (Wirecutter). For a premium experience, the Samsung HW-Q990F Soundbar is a new Wirecutter upgrade pick, available for $1198 (from $1800) with code JULYFINDS on eBay.
Must-See Home & Kitchen Savings
Outfit your home with high-quality appliances, cookware, and essentials at reduced prices. Prime Day deals extend far beyond electronics.
Kitchen Appliances and Cookware
Wirecutter’s powerful longtime pick for best blender, the Vitamix 5200, is rarely on sale, making the current $350 price (down from $480) notable, though slightly higher than previous lows (Wirecutter, Forbes). For drip coffee, the OXO Brew 9-Cup Coffee Maker is available for $184 (from $230 with code OXOPSAUG20) directly from OXO (Wirecutter).
Beginners looking for an all-in-one espresso machine should consider the Breville Barista Touch, an upgrade pick currently $800 (from $950) across multiple retailers (Wirecutter). A more versatile option is the Nespresso VertuoPlus coffee maker at $110 (from $169), easy to use and brews various sizes (Wirecutter). Gift subscriptions like Atlas Coffee Club also offer deep discounts for new subscribers (Wirecutter).
Upgrade your cookware with the All-Clad D3 Stainless 10″ and 8″ Fry Pan Set for $140 (from $200) on Amazon, matching a previous lowest price (Wirecutter). Simple microwave cooking is easier with Anyday Glass Dish Sets, available with codes WCROUND or WCSQUARE for discounts (Wirecutter). The Breville Joule Turbo Sous Vide, a Wirecutter upgrade pick, is available for $200 (from $250), praised for its smart features (Wirecutter).
Forbes also highlights the Instant Pot Duo 7-in-1 Mini Electric Pressure Cooker at $57 (from $90) as a useful option for quick meals. Ninja and Philips kitchen appliances are also seeing significant discounts (Yahoo Canada, Tom’s Guide).
Home Essentials and Security
Improve air quality with the Coway Airmega AP-1512HH Mighty air purifier, a Wirecutter and Forbes top pick. It’s currently priced around $147-$155 (from $180-$230), noted for its efficiency and low operating costs. The white model is particularly well-priced at Coway (Wirecutter).
For hard-floor cleaning, the Narwal S20 Pro Vacuum Mop is an upcoming Wirecutter upgrade pick available for $340 (from $500) on Narwal or Amazon (Wirecutter). Need a new office chair? The HON Ignition 2.0 Office Chair, Wirecutter’s budget pick, is $340 (from $400) on Amazon (Wirecutter). Secure your home with the Ring Alarm (2nd Generation) 14-piece kit at $200 (from $300) on Amazon, offering a reliable and cost-effective security system (Wirecutter).
Bedding, Bath, & Beyond Comfort
Enhance your sleep and bath routines with discounted mattresses, sheets, and towels.
Mattresses and Bedding
Several expert-recommended mattresses are on sale. The Leesa Sapira Hybrid Mattress, a Wirecutter longtime top pick, is discounted significantly with code WIRECUTTER (queen size $1100 from $1600, king $1300 from $2200) (Wirecutter). The springier Leesa Legend Chill Hybrid is also discounted with the same code (Wirecutter). Brooklyn Bedding offers deals on their Aurora Luxe Cooling hybrid mattress (queen $1427 from $1900 with code WIRECUTTER37) and their 3-Inch Talalay Latex Topper ($300 from $680 with code WIRECUTTER56) (Wirecutter).
Find luxurious bedding deals like the Brooklinen Classic Duvet Cover (full/queen $136 from $155 with code WC28) and Classic Percale Core Sheet Set (queen $143 from $160 with code WC28) (Wirecutter). For budget sheets, the Target Threshold 400 Thread Count Solid Performance Sheet Set (queen $33 from $55) is a fantastic value, requiring a free Target Circle membership for the best price (Wirecutter). The Brooklinen All-Season Down Comforter (full/queen $291 from $380 with code WC27) is also on sale, offering a great all-around option (Wirecutter).
Top-rated pillows are included, like the Garnet Hill Signature White Down Pillow (firm, standard $115 from $200 with code WCPILLOW) (Wirecutter) and the Tempur-Pedic Tempur-Cloud Pillow at $50 (from $89), noted by Forbes as great for combination sleepers.
Travel & Outdoor Gear on Sale
Whether you’re planning summer trips or outdoor adventures, find deals on luggage, backpacks, camping gear, and more.
Wirecutter’s top pick for a trunk suitcase, the Monos Hybrid Trunk, is available for $388 (from $455) with code SUMMER (Wirecutter). Their solid alternative carry-on, the Monos Carry-On Plus Luggage, is also discounted to $236 (from $275) with the same code, making it cheaper than their top pick (Wirecutter).
Expert-recommended travel backpacks like the Osprey Farpoint 40 and Fairview 40 are 25% off at multiple retailers ($138 from $185), praised for their carry-on capability and comfort (Wirecutter, Forbes). The larger Osprey Farpoint 55 and Fairview 55 are also 25% off ($165 from $220) (Wirecutter). These packs offer a detachable daypack and are backed by Osprey’s lifetime warranty.
Outdoor gear from brands like Yeti, Marmot, and REI is discounted. The rugged Yeti Camino 35 Carryall beach bag is $120 (from $150) at REI, requiring membership for the discount (Wirecutter, Tom’s Guide). The wheeled Yeti Roadie 48 Wheeled Cooler is also discounted to $340 (from $425) at REI (Wirecutter). Find deals on sleeping bags like the Marmot Women’s Teton 15° ($133 from $200 with code WCSUMMER) and kids’ options like the REI Co-op Kindercone 25 ($49 from $70) (Wirecutter). Camping tents like the REI Co-op Wonderland 6 Tent are 30% off ($350 from $500) (Wirecutter). Even the best bug repellent, Sawyer Products Premium Insect Repellent (3 Ounces), is on sale for $7 (from $10) (Wirecutter).
Deals for Family, Kids, & More
Savings extend to baby essentials, toys, beauty products, and clothing.
For parents, the Lansinoh Feeding Bottle (5-ounce pack of three), Wirecutter’s top baby bottle pick, is $12 (from $15) on Amazon (Wirecutter). The Ezpz Happy Bowl, a top pick for a nonslip silicone bowl, is $15 (from $20) on Amazon in gray (Wirecutter). Keep kids entertained or focused with discounted headphones; the Puro Sound Labs BT2200-Plus Kids Headphones are $75 (from $100 with code BTWC25) and their PuroQuiet-Plus Noise-Cancelling Kids Headphones are $100 (from $139 with code PQWC25) (Wirecutter).
Toy deals include the hilarious Funwares 101 Pooping Puppies Jigsaw Puzzle for $17 (from $20) (Wirecutter) and the classic Lego Classic Medium Creative Brick Box for $15 (from $20) at Target or the Large Box for $26 (from $32) on Amazon (Wirecutter). For artists, Prismacolor Premier Colored Pencils (72-count) are $49 (from $60) (Wirecutter).
In beauty and health, the luxurious-feeling Vacation Classic Lotion Sun Jug SPF 50 is $34 (from $48) at Ulta (Wirecutter). Wirecutter’s runner-up electric toothbrush, the Philips Sonicare 4100, is $30 (from $40) on Amazon with a clipped coupon (Wirecutter). A staff favorite teeth-whitening solution, Crest 3D Whitestrips Professional Effects Kit, is available for $30 (from $44), a decent discount according to Wirecutter and Forbes.
Refresh your wardrobe with deals on clothing and accessories. The smaller version of Wirecutter’s favorite tote, the Cuyana Classic Easy Tote (small), is $204 (from $258) with code WCSPECIAL (Wirecutter). A cozy cashmere favorite, the Naadam Signature Cashmere Turtleneck Dress, is half price at $134 (from $268 with code WIRECUTTER) (Wirecutter). The popular Levi’s Premium Wedgie Straight Fit Women’s Jeans are $49 (from $80) on select washes with free membership (Wirecutter). Fun accessories like the Maison de Sabré The Sabrémoji Fruit Charm (for AirTags) are $60 (from $75) at Bloomingdale’s or Nordstrom (Wirecutter).
What About Nintendo Switch Deals This Prime Day?
Many shoppers are asking if the new Nintendo Switch 2, released in June 2025, will see discounts during Prime Day. Unfortunately, experts from Wirecutter, Forbes, and Tom’s Guide do not anticipate significant price drops on the recently released console due to high demand. Any potential deals are more likely to focus on bundles that include gift cards or discounts on games for both the original Switch and the new model. If you’re hoping for a substantial price cut on the Switch 2 console itself, you may need to wait until demand levels off later in the year.
Don’t Forget Competitors and Prime Perks
Amazon isn’t the only retailer offering deals. Competitors like Best Buy, Target, Walmart, and REI are running their own sales to compete with Prime Day. It’s always wise to compare prices across these retailers to ensure you’re getting the absolute best value (Wirecutter, Tom’s Guide).
Beyond product discounts, remember that a Prime membership unlocks additional benefits during this event. TechRadar and Tom’s Guide highlight perks like extended free trials for Audible Premium Plus (3 months), Kindle Unlimited (3 months), and Amazon Music Unlimited (4 months), as well as a free Grubhub+ membership and free Prime Gaming titles. Leverage these extras to maximize the value of your membership during the sale.
Frequently Asked Questions
When is Amazon Prime Day 2025 happening?
Amazon Prime Day 2025 officially runs for four full days, beginning on Tuesday, July 8th and concluding on Friday, July 11th. While these are the main dates, many early deals are already live now and are expected to continue throughout the event.
Where can I find the best early Prime Day deals?
The best early Prime Day deals are primarily found on Amazon. However, many other major retailers like Best Buy, Walmart, Target, and REI are also running competitive sales simultaneously. This article highlights expert-vetted deals available across various online stores, including manufacturer websites.
Are early Prime Day deals really worth buying now?
Yes, according to experts from sources like Wirecutter, TechRadar, and Tom’s Guide, many early Prime Day deals are genuinely worthwhile. Some price drops are noted as reaching record-lows and are unlikely to improve during the official event. Shopping early also helps you secure popular items before they sell out, based on expert recommendations.
Conclusion
Amazon Prime Day 2025 is shaping up to be a massive savings event, starting early and running for an extended four days. By focusing on expert-recommended deals vetted by sources like Wirecutter, TechRadar, Forbes, and Tom’s Guide, you can cut through the noise and find genuine value on high-quality products. From top-tier tech and kitchen gadgets to home essentials and outdoor gear, significant discounts are available right now. Remember to compare prices with other retailers and take advantage of Prime membership perks. Happy deal hunting!
